Many budding organization leaders mistakenly believe releasing a news announcement guarantees press coverage . While a well-crafted announcement can certainly prompt attention from writers, it doesn't invariably result in widespread press coverage . Securing substantive media visibility requires targeted communication and a strong angle that resona

Many emerging companies experience significant phase of quick expansion, and frequently that requires painful choices. Frequently, those who started the company find themselves to be having to accept unpleasant reductions, like deferred salary, forfeited equity, or even short-term wage lowering. These choices are seldom talked about but are a criti